About

Highlighted Skills

• 8 years of experience across marketing and advertising

• 4 years of experience in leadership in a start-up and scale-up environment

• Cross-departmental leader, with experience in leading four teams, Growth, Creative, Customer Success & Logistics

Work

2024–current
Head of Commercial & Marketing at JABS Group
JABS Group owns the market-leading D2C brands for windows and doors in the Nordics. I’m responsible for reaching our commercial targets for the core markets: Scandinavia, Germany and Austria. My responsibilities are:

• Commercial strategy for sales revenue growth at a profitable level

• Organisational planning and talent attraction

• Leadership of the creative and performance marketing teams

• PR and Marketing Activation

2021–2023
Chief Marketing Officer at Klar
Klar is a scale-up that produces and sells bespoke windows and doors D2C and B2B through an online store. It employs 200 FTEs across three countries (DK, SE, and EE).

• Social Media Marketing: Meta Ads (Facebook Ads & Instagram Ads) & organic

• Google Ads & Search Engine Optimization

• Microsoft Ads, Pinterest Ads, Snapchat Ads, TikTok Ads

• TV Commercials & Streaming Ads

• Email Marketing

• AI Content Creation

• Product development and design

2020–2021
Art Director at Klar
I was hired to define and develop Klar’s brand. However, during a downturn in our sales, I was able to prove my abilities in marketing strategy by turning the trend, which allowed me to take on the role of CMO.

2017–2020
Film Producer at Adapt Agency

Adapt is an agency that develops digital products for its customers. There were around 100 FTEs spread across three countries (DK, LT, and US), while I was there.

Responsible for all content production in film & photography for the agency & its clients

• Clients such as: DR, Ørsted & ÆldreSagen